Post Tagged with: "Trends"
Onlinelupe – Trends anhand Social Media Monitoring Tools analysieren
Von Onlinelupe: Unter Social Media Monitoring versteht man das gezielte Beobachten des Verhaltens von Nutzern sozialer Netzwerke wie Facebook, Twitter, Google+ und Co. Dabei geht es beispielsweise darum, wie, wann und warum User Beiträge teilen, liken und darüber sprechen. Auf diese Weise sollen nicht nur ankommende Bedrohungen erkannt werden, sondern auch Trends analysiert werden. Kaum [...]
COMPUTERWOCHE – Soziale Beziehungen sind die neue Währung
Von COMPUTERWOCHE: Online-Netzwerke wie Facebook sind im Aufwind. Forscher sehen in dem neuen “Sozialen Internet” einen Trend, der auch die Gesellschaft verändert.Um die Auswirkungen ging es am Mittwoch beim Europäischen Trendtag in Zürich. Trendforscher haben ein neues Schlagwort geprägt: den “Social-Ismus”. “In Zukunft wird es kaum noch etwas geben, das wir nicht teilen, tauschen, ausleihen, [...]
eco – Trends im E-Mail-Marketing
Von eco: Den größten Profit aus verstärkten Social-Media-Aktivitäten erzielt die gute alte E-Mail. Unternehmen, die via Social Web den direkten Kontakt zu Kunden und Interessenten forcieren, merken, wie wichtig der Kanal E-Mail dabei ist. Bei dem Treffen der Kompetenzgruppe Online Marketing im eco-Verband wird daher auf aktuelle Trends im E-Mail-Marketing eingegangen. Im Vordergrund stehen die [...]
SocialMedia Examiner – 5 Social Media Marketing Trends: New Research
Von SocialMedia Examiner: Are you being asked to prove the value of social media for your business? Do you struggle to accurately measure the return on investment (ROI) of your social media marketing? You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social [...]
ClickZ – 5 Trends Shaping the Mobile Market
Von: ClickZ The explosive growth of smartphones and the resulting tectonic shifts in consumer behavior continue to demonstrate the need for big marketers to pay attention and find ways to connect with their audiences on mobile devices (as if you haven’t heard that before). Here’s a look at five important trends that will continue to [...]
Forbes – Facebook More Addictive Than Cigarettes, Study Says
Von: Forbes Forget the Marlboro Reds and whiskey, what you’re developing the biggest dependency on might not be chemical at all: it’s social media. According to a study from Chicago University, texting and checking Facebook and Twitter come in just below sex and sleep on impossible to resist urges. Subjects aged 18-85 were given blackberries [...]
BRIAN SOLIS – Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)
Von: BRIAN SOLIS My friends over at bit.ly published an interesting graph that reveals the devices as well as the days/times that people use different devices and how and when they consume information. As you can imagine, it’s across the board, but as you can see, there are waves that every device follows, except the [...]
techday – What’s your mobile marketing strategy?
Von: techday Regardless of the industry you are in, mobile phone usage is on the rise, with smartphones saturating the marketplace worldwide. In 2011, 6.9 trillion text messages were sent, and this number is predicted to reach 8 trillion in 2012; the mobile marketing spend also is predicted to increase to US$6.6 billion this year. [...]
MARKETING PILGRIM – US Mobile Ad Spend Grows Faster Than Predicted
Von: MARKETING PILGRIM In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hyping it beyond recognition. Maybe there is hope after all . This time it is about mobile ad spending in the US. eMarketer writes The US mobile advertising market is growing far faster [...]
MediaPost – It’s Time To Optimize Your Site For Mobile
Von: MediaPost More people than ever are accessing the Internet through their mobile devices, and it’s time for marketers to catch up to them. According to Walker Sands Communications, mobile traffic accounted for nearly 13% of all web traffic in the fourth quarter of 2011, up from 6% in the same period of 2010. And [...]
