Post Tagged with: "Subject Line"
ConstantContact – 15 Truths You Must Know To Create Almost Perfect Subject Lines
Von ConstantContact: Ah subject lines… Those less than ten-word phrases that can often make or break an email marketing campaign that took weeks to put together—aren’t they a joy to create? I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open-rates skyrocketing and make [...]
jericho – Creating winning subject lines for re-engagement
Von jericho: Expanding on our earlier post about re-engagement, we thought we would talk a bit about subject lines specifically for re-engagement campaigns. I’m sure we all agree, the subject line is really the door to the email, that really hooks you and gets you to open it, (The email that is, not the door) [...]
CLICKMAIL – Speak Customer! Email Expert Advice for Subject Lines and Headlines
Von CLICKMAIL: Both your subject line and headline play critical roles in getting people to open your emails. Once you’ve mastered the From line and got their attention that way, next up is your subject line. If that peaks their interest, your Preview Pane and headline are next in line for keeping them moving right [...]
CLICKMAIL – Subject Line Length Test for Results
Von CLICKMAIL: Subject line best practices tend to be all over the map. We’ve seen studies claiming the shorter subject line is better, and others saying longer subject lines are. And we’ve seen studies saying personalization works and other saying it doesn’t. On subject lines, don’t assume you know the best length. Instead, test, test, [...]
dotMailer – 10 top tips for writing winning email marketing subject lines
Von dotMailer: The subject line is the only part of your email that recipients are almost guaranteed to see. So it’s arguably one of the most important elements of any email marketing campaign. A study by Jupiter Research showed that 35% of recipients would open an email specifically because of the content of the subject [...]
MarketingExperiments – Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again
Von MarketingExperiments: The purpose of a subject line is to get an open. However, the purpose of a subject line is not only to get an open. In our recent subject line contest, there were some curious submissions that made me think this blog post was necessary: Mom told me to wear clean underwear in [...]
MarketingSherpa – Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests
Von MarketingSherpa: Personalization is one of the oldest tactics in the book. Subscribers aren’t wowed by seeing their names in subject lines, but does that mean the tactic is outdated? This case study shows how a B2B marketing team tested personalized subject lines in seven consecutive emails to see once and for all if the [...]
Mass Transmit – A Better Subject Line in 60 Seconds
Von Mass Transmit: Your email subject line. It’s a front door, a salesperson, an ambassador. But sometimes it’s a fool, an error, a speck of sand on a vast beach. Here are 8 tips to make your subject line Don Draper not Al Bundy, caviar not tofu — in a word, better. Test for bad [...]
Yesmail – Email Subject Lines That Affect Customer Engagement: The Dos and Don’ts
Von Yesmail: Michael Sebastian at prdaily.com recently released an article mentioning a Baydin study that identified the 7 words to avoid using in an email subject line. Those 7 words are: Confirm, Join, Assistance, Speaker, Press, Social, and Invite. As it becomes harder to reach your customer’s inbox, understanding different variables in your strategic email [...]
jericho – Effective Subject Lines
Von jericho: As an extension of our posts in December about personalisation, we thought we would start the New Year with a focus on subject lines. New opening lines for a New Year you could say. Some subject lines work really well, and others leave you cold. Why is that? Well that’s what we are [...]
