Post Tagged with: "Social Media Strategy"
Entrepreneur – 3 Ways to Make Your Social Media Efforts More Productive
Von Entrepreneur: Pinterest. It’s the it social media site. Or, at least, it was back in March. There have probably been four other it sites since then. Feeling pulled this way and that by the latest and (supposedly) greatest social media channel? Remember: While you don’t want to miss out on the action, don’t waste [...]
VOCUS – Ten Ways to Adapt to the Evolution of Social Media
Von VOCUS: Social media is going through a rapid evolution. As a new facet of everyday business, it forces us to rethink, relearn and question everything. From creative to messaging and to measurement, we need to apply more sophisticated and meaningful programs to combine social media channels into a powerful form of engagement and leadership. [...]
PR Daily – How big brands use social media globally
Von PR Daily: When you’re communicating globally, it helps to think of social media not as a set of multilingual platforms to master, but as a bar where your fans pull up a stool and chat over a beer. In Russia and Ukraine, Facebook is an upstart against the established local Vkontakte. China is an [...]
DreamGROW – Saving a Social Media Sinking Ship
Von DreamGROW: Facing a floundering social media program can be a challenge that even the most profitable companies have to deal with. Since social media marketing is still so relatively new, it’s hard to know effective strategies, and separate them from ones that are less profitable. A social media sinking ship can seem impossible to [...]
PR Daily – 11-point checklist for a healthy social media strategy
Von PR Daily: It’s time to zero in on your social media strategy and determine if you’re having an identity crisis. Is your digital strategy healthy, or lingering on life support? Your messaging must be: Cohesive. Integrated. Consistent. The big picture Keep in mind that strategy is the big picture and tactics are the everyday [...]
6S Marketing – The 5 C’s of Social Media
Von 6S Marketing: In a recent webinar hosted by Hootsuite’s Ben Watson and Hubspot’s Dan Zarrella there was heavy emphasis placed on the disparity between the how/why brands are using social versus how/why consumers are using it. Companies are engaging on social with the purpose of creating brand awareness, engaging their existing customers, driving traffic [...]
Mashable – 6 Ways to Stay on Top of Social Media
Von Mashable: Cara Friedman is the president of Likeable Community College, a social media training program for community managers and other social media professionals. To be successful in social media and community management you need to keep track of the constant changes to that ecosystem. That’s because everything you know about Facebook, Twitter, and other [...]
SOSHABLE – Google+ is Getting Bigger. Why Aren’t Businesses Paying More Attention?
Von SOSHABLE: Google Plus is a year old. Businesses are finding more reasons to use Google+ and focus on their business pages. There are search benefits. There are local benefits. There are growing social benefits. Where are the businesses? Perhaps I’m being premature, but scanning through a couple dozen random Google+ car dealer pages revealed [...]
Mashable – 5 Ways Small Businesses Get Social Media Wrong
Von Mashable: Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie on Twitter or visit her free resource center. It’s hard to go anywhere these days and not be bombarded with social media. That’s because [...]
HubSpot – The Recipe for Long-Term Social Media Marketing Success
Von HubSpot: A study published by the Social Media Examiner unveiled several interesting statistics about how marketing professionals are leveraging social media in 2012. The study found that the majority of marketers, 59%, are using social media for 6 hours or more a week; 33% are dedicating 11 or more hours weekly. On the higher [...]
