Post Tagged with: "Social Engagement"
VentureBeat – Social ROI for business index of 500 e-tailers shows social engagement doubles revenue growth
Von VentureBeat: The Echo System, a company that helps brands measure the impact of their social-network initiatives, released its Echo Rank results for June today. The results show that online retailers with solid “social” customer engagement strategies vastly outperform laggards. In fact, the top five companies doubled the revenue growth of the average company in [...]
memeburn – Don’t count social media followers, measure engagement rate
Von memeburn: Look, social media is important for business, we all know that. But being on the right platforms is just the tip of the iceberg. It’s becoming increasingly important to be able to analyse and understand how your brand is performing on social media. Socialbakers, a global social media and digital analytics company, recently [...]
t3n – Facebook Chronik: 7 Tipps für mehr Fan-Engagement
Von t3n: Mit der Umstellung auf die Facebook Chronik hat sich für die Betreiber von Fanseiten einiges geändert. Die Chronik für Fanseiten ist mehr als nur ein neues Design, sondern erfordert ein Umdenken der Marken, damit das Fan-Engagement nicht leidet. Wir zeigen 7+1 Möglichkeiten zur Steigerung der Interaktionen. Auswirkungen der Facebook Chronik auf das Fan-Engagement [...]
iMEDIA CONNECTION – How to really measure engagement
Von iMEDIA CONNECTION: Consumer brand interactions have come a long way in the past couple years. The social web has turned into a consumer’s playground to talk about or interact with brands. People search for the best deals, assess product reviews, share the positive or negative insights with their social spheres of influence, and find [...]
sysomos – What Do Customers Want from Brands on Social Media?
Von sysomos: What do consumers want from brands on social media? Is it relevant or interesting content? Is it engagement and conversations? Free pastries? Contests? Or are consumers looking to be engaged at all when push comes to shove? The whole idea of engagement is starting to get more attention as having a social media [...]
Marketing Land – Measuring Social Engagement: 3 Ways To Identify High Value Content
Von Marketing Land: Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and [...]
![Mashable – Google+ Engagement Still Way Behind Facebook, Twitter [STUDY]](http://www.online-marketing-radar.de/wp-content/themes/zenko/scripts/timthumb.php?src=http://www.online-marketing-radar.de/wp-content/uploads/2012/05/Mashable-Google-plus-Engagement-Still-Way-Behind-Facebook-Twitter-STUDY.jpg&w=130&h=90&zc=1)
Mashable – Google+ Engagement Still Way Behind Facebook, Twitter [STUDY]
Von Mashable: More damning research has emerged about Google+ user engagement, challenging Google’s spin that the network is growing at a rapid clip. RJ Metrics looked at the public comments of 40,000 Google+ users and found, among other things, that about 30% of such users who make a public post once never do so again. [...]
socialmediatoday – Defining the Big “E” in Social Media
Von socialmediatoday: What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus? Merriam -Webster’s definition: Something that engages, emotional involvement or commitment, to attract and hold [...]
t3n – SEO: Engagement auf Google+ schlägt Facebook und Twitter
Von t3n: Wie groß der Einfluss eines hohen Engagements bei Google+ offenbar schon jetzt für das Google-Ranking ist, zeigt ein nicht-repräsentativer Test der Suchmaschinen-Marketing-Profis von TastyPlacement. Demnach wird das eigene Ranking durch Google+-Follower und die Anzahl der erhaltenen +1-Votes deutlich positiver beeinflusst als durch Facebook- und Twitter-Aktivitäten. Suchmaschinenoptimierer sollten sich spätestens jetzt stärker mit Google+ [...]
socialmediatoday – The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement
Von socialmediatoday: Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is [...]
