Post Tagged with: "Reputation"
SUPERcomm – 15 vertrauensbildende Maßnahmen für Ihr E-Mail-Marketing
Von SUPERcomm: Einer der wichtigsten Faktoren für erfolgreiches E-Mail-Marketing ist die Vertrauenswürdigkeit der Quelle: Wer steht hinter der Werbebotschaft, dem Angebot oder den Informationen? Es gibt zahlreiche Möglichkeiten das Vertrauen bei den Empfängern zu erhöhen und unsere Vertrautheit, die Transparenz und die damit einhergehende Qualität gezielt zu erhöhen. Dazu haben wir 15 Vorschläge. Vertrautheit aufbauen [...]
MARKETING VOX – Study: Trust A Prerequisite In Mobile, Social Branding
Von MARKETING VOX: Connected consumers are rather suspicious consumers: They actively sort and prioritize brand information by trust, finds an About.com/Latitude study called “The Trust Factor,” and fully 84% of consumers surveyed reported they will not engage with a brand at all until trust has been established. “Trust is…a prerequisite for consumers to even enter [...]
Convince & Convert – The Carrot and Stick of Social Media Disclosure
Von Convince & Convert: Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Well, relax. This post is about optimizing your social [...]
SocialMedia Examiner – 3 Tips to Manage Your Social Media Reputation
Von SocialMedia Examiner: Are you managing your online reputation? Reputation can affect purchase decisions and influence the growth or decline of a business. Many businesses are using social media to develop online reputations, manage and respond during a crisis and monitor the conversation to prevent future crises. Try searching your company and product names to [...]
Mashable – 4 Steps to Cultivating Online Trust
Von Mashable: Wendy Lea is the CEO of Get Satisfaction, a customer engagement platform powering 65,000+ customer communities to help build better relationships with their customers. Follow her @WendySLea. You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up [...]
HORIZONT – Studie: Reputation beeinflusst 25 Prozent des Umsatzes
Von HORIZONT: Unmöglich? Aber Serviceplan Corporate Reputation und Biesalski & Company behaupten es: Sie können messen, in welcher Größenordnung der Umsatz eines Unternehmens von dessen Ruf abhängt. Ihrer Studie unter zehn Dax-Unternehmen zufolge sind es im Schnitt 22 Prozent. Gegenstand der Untersuchung waren Adidas, Allianz, Bayer, Beiersdorf, BMW, Daimler, Deutsche Bank, Henkel, Lufthansa und Volkswagen. [...]
ClickZ – 5 Tips for Managing the Reputation of Your Firm
Von ClickZ: It may come as a surprise to lawyers, doctors, and real estate agents that clients are reviewing their work on the hyper-popular Yelp.com. With 66 million unique monthly visitors in the fourth quarter of 2011, and over 25 million posted reviews, it is no surprise that Yelp has become the go-to consumer tool [...]
socialmediatoday – The Power of Reputation: The Brian Solis Effect
Von socialmediatoday: My mind has just been blown. First let me start by saying this – I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present [...]
jericho – Reputation and Deliverability
Von jericho: Why is Reputation and Deliverability important? Why do you need to know about these things when you just want to send out some emails? And what do these terms mean anyway? Reputation and Deliverability requires senders to meet strict international best practices for good reasons like anti-spam measures. You might wonder just what [...]
bernetblog – Social Media Studie: Authentisch nur mit eigener Stimme
Auf bernetblog: Mit Social Media wollen Unternehmen vor allem den Dialog verbessern und an ihrer Reputation feilen. Komisch deshalb, dass viele immer noch Inhalt und Dialog an externe Anbieter delegieren. Überlegungen zur neusten Social Media Studie. Social Media wird zur Selbstverständlichkeit. Das zeigt die neuste Bernet ZHAW Social Medie Studie Schweiz (PDF), mit Antworten von [...]
