Post Tagged with: "Mobile Strategy"
GetElastic – Selling Value-added Services to Mobile Customers
Von GetElastic: No matter what industry you are in, if you have even one competitor, a compelling value proposition is critical to attract and keep customers. In the telecom industry, competition comes not only from other operators, but “new frenemies” like OTT (over-the-top) services like Netflix and Hulu, VoIP providers like Skype, and walled digital [...]
Mashable – 6 Habits of Highly Effective Mobile Marketers
Von Mashable: The Modern Media Agency Series is presented by IDG. IDC’s latest Worldwide and U.S. Internet Advertising Spending report reveals that while search advertising’s share reached 54% two years ago, it has fallen to 42.4% in the first quarter 2012. IDC expects a further decline as advertisers divert more of their budgets to mobile [...]
ClickZ – Mobile Marketing: The Time Is Now
Von ClickZ: Mobile media has become a critical part of the digital marketing landscape. This isn’t to say that it hasn’t been valuable up until this point – many media buyers will be quick to tell you they’ve had great success with mobile for years. Not until this year, however, does it feel as though [...]
Deloitte – Report reveals momentum of tablet revolution
Von Deloitte: 12% of tablet owners already have more than one tablet Tablet owners spend three times as much as smartphone owners on apps More than 15% of UK consumers now own or have access to a tablet, according to new research on mobile consumption habits by Deloitte, the business advisory firm. Not bad for [...]
Harvard Business Review – The Future Isn’t About Mobile; It’s About Mobility
Von Harvard Business Review: While the globe grapples with uncertain economic realities, “mobile” appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement [...]
PR Daily – 5 common mobile myths debunked
Von PR Daily: This is the fourth article in a 10-part content series on Unified Marketing, which will bring to light collaborative marketing principles and successful strategies in areas including marketing, branding, PR, social media, mobile and other digital practices. Emerging media is, by its very nature, the domain of evangelicals. That’s the kind of [...]
GigaOM – 4 keys to a successful mobile strategy
Von GigaOM: There’s no denying that mobile devices account for a huge amount of Internet traffic today. In fact, nearly 44 percent of Facebook users now access the site on their mobile devices. And although most executives are quick to say that multi-channel e-commerce and mobile apps are an important part of their sales strategy, [...]
PR Daily – 12 reasons PR pros cant ignore the mobile boom
Von PR Daily: Every week, it seems like there is another new “game-changing” tool or website. It can be easy for PR pros and marketers to dismiss certain platforms as one-time phenomenon. However, one thing that all PR pros and marketers shouldn’t dismiss is mobile. Here are 12 reasons why we are living in the [...]
Marketing TechBlog – 10 Mobile Marketing Strategies
Von Marketing TechBlog: When you talk about mobile marketing, I think almost every marketer gets a different picture of what kind of strategy you’re speaking about. Today we finished a comprehensive mobile training session with about 50 companies present. As Marlinspike Consulting worked with us on the training syllabus, it became clear that there’s a [...]
Mobile Marketer – The casualties of mobile: What it takes to survive in the new mobile era
Von Mobile Marketer: Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame. Facebook, Nokia, Research in Motion and Yahoo [...]
