Post Tagged with: "Mobile Email"
MediaPost – Ready to Go Mobile-First? The Experts Have Some Advice
Von MediaPost: In my previous column — “Are You Ready for a Mobile Subscriber Base?” — I relayed several mobile research statistics that make the case why email marketers can no longer ignore designing and optimizing their emails for a growing mobile subscriber base. I also outlined some implications of these statistics and high-level tips, [...]
Econsultancy – Mobile email: are the top brands getting it right?
Von Econsultancy: Mobile raises a number of challenges for email marketers. They have to consider the usability for people who click on links within the email, the clarity for readers who are prioritising their messages, and the fact that you never truly know when a recipient will use mobile. But it’s too big an opportunity [...]
Econsultancy – Creative ways to use mobile in your email campaigns
Von Econsultancy: Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”. The point is that the tide has turned, more smartphones were sold in 2011 than desktops, there is no [...]
Newsletter Blog – 10 Gründe für Mobile E-Mail-Marketing
Von Newsletter Blog: 10 Reasons why you need a Mobile Site – so lautet die Überschrift einer neuen Infografik von AD:60. Genauso gut könnte sie aber auch lauten: 10 Gründe für Mobile E-Mail-Marketing. Denn die Argumente sind ähnlich: steigender mobiler Traffic, auch mobile-only steigende Verbreitung von Smartphones steigende Abschlüsse und Käufe per Smartphone breite Altersverteilung [...]
Optivo – „Mobile Email“ kommt – überall in Europa?
Von Optivo: Weit oben der E-Mail-Marketer-Agenda steht das Thema „Mobile Email“. Versender überlegen, wie der Trend zu mehr mobiler Webnutzung für die Abonnenten optimal im E-Mail-Posteingang abgebildet werden kann. Unabhängig von gestalterischen Aspekten stellt sich auch die Frage, ob das Thema derzeit wirklich allerorts gleichermaßen akut ist. Wagen wir einen Blick auf das Zahlenmaterial der [...]
Econsultancy – Mobile optimisation for email is vital for campaign success
Von Econsultancy: I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% and 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids. This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively [...]
MediaPost – The One Thing that Email Marketers Never Complain About
Von MediaPost: “While social media is constantly improving, there haven’t been any meaningful improvements to email in a very long time. That’s a major challenge for email going forward.” My head nearly exploded when I read those words, which I’ve paraphrased to protect the highly respected social media expert who uttered them. Being drunk on [...]
dotMailer – 7 Tips for more effective mobile emails
Von dotMailer: Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not sitting around waiting for marketers to get their act together, but as I write this between 20-60% of your database will be reading [...]
eCircle – Mobile E-Mail-Nutzung: Wie verhält sich Ihre Zielgruppe?
Von eCircle: Die Auswirkungen des mobilen Internets und der Smartphone-Nutzung wird nahezu täglich in den Wirtschaftsnachrichten diskutiert. Kaum ein anderes Thema dominiert überdies die aktuellen Trendreports und -prognosen so intensiv. In den derzeit zahlreich erscheinenden Studien zum Thema Mobile wird eines deutlich: Smartphone-User nutzen das mobile Internet vor allem für E-Mails. Somit sollten sich besonders [...]
HubSpot – 7 Infographics That Make the Case for Mobile Email Optimization
Von HubSpot: More and more marketers are jumping on the mobile-optimization bandwagon, but it’s important to remember that being a mobile inbound marketer extends beyond simply having a mobile-friendly website. If you haven’t thought about optimizing your email marketing for mobile yet, your email marketing program may face some seriously sad results. Consider this if [...]
