Post Tagged with: "Marketing Strategy"
Mobile Marketer – Mobile is the new black
Von Mobile Marketer: Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible. Television and print used to be the go-to channels where marketers were able to connect with consumers and build brand awareness. [...]
theguardian – How brands are using social media to take back control
Von theguardian: Brands are harnessing the power of the internet to change their approach to customer service, but how are their efforts faring? The playing field on which brands and consumers face off has never been more level. Where previously brands controlled the means of broadcast (through PR, advertising and news coverage), consumers now have [...]
Smart Insights – Strategic options to reach and engage online audiences
Von Smart Insights: Models to review your online engagement strategy At first, online marketing was relatively straightforward, you had a website and you used different “traffic-building tools” like SEO, Adwords and affiliate marketing to drive visitors towards it to achieve the goals you were looking for. There were limited options to engage audiences on other [...]
responsys – How Mobile Is Redefining Marketing and Community Engagement
Von responsys: “Mobile is a behavior not a tactic and should be aligned with goals and users interactions,” pronounced GE’s Andy Markowitz on Day 1 of the Mobile Marketing Association’s Conference in New York this past week, and I couldn’t agree more. For me this was the defining moment and core theme of this year’s [...]
Mashable – 3 Mobile Platforms Your Brand Should Leverage
Von Mashable: Sara Kowal is the vice president of product innovation at ePrize, a global leader in digital engagement that incentivizes consumer behavior across mobile, social and web for the world’s largest brands. Follow her @sekowal. It’s clear that Twitter and Facebook have been incredibly valuable to marketers. But the reality is that they are [...]
eMarketer – Social Media Is About Social Science, Not Technology
Von eMarketer: Brian Solis is a principal analyst at Altimeter Group, a research-based advisory firm. He works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees and other stakeholders. He spoke to eMarketer’s Dan Marcec about the evolving landscape of social media and how brands can get a [...]
MediaPost – IBM: Mobile, Social Pose Biggest Hurdles For Marketers
Von MediaPost: More than a third (34%) of companies say they plan to launch mobile ad campaigns within the next 12 months, according to IBM “State of Marketing 2012” report released Thursday. That marks the highest planned adoption rate for a new marketing tactic in the five-year history of the annual survey of 350 marketing [...]
![unbounce – Why Google+ is Good For Business and the Stats to Prove it [Infographic]](http://www.online-marketing-radar.de/wp-content/themes/zenko/scripts/timthumb.php?src=http://www.online-marketing-radar.de/wp-content/uploads/2012/06/unbounce-Why-Google-plus-is-Good-For-Business-and-the-Stats-to-Prove-it-Infographic.jpg&w=130&h=90&zc=1)
unbounce – Why Google+ is Good For Business and the Stats to Prove it [Infographic]
Von unbounce: It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable [...]
theguardian – Making sense of mobile marketing
Von theguardian: Tracking the development of mobile as a marketing and retail channel, David Murphy says that brands have realised they must go beyond apps to develop a mobile strategy The versatility of mobile as a marketing tool is one of its biggest assets. Arguably, also, one of its biggest problems – for a new [...]
socialmediatoday – How to Use Pinterest for Marketing Strategies
Von socialmediatoday: Pinterest is a hot Social Networking platform offering those who master it an opportunity to get ahead of the curve and capitalize on the staggering growth of Pinterest. Here are some more advanced approaches to Pinterest marketing. First, if you have yet to get started with Pinterest, watch the Phil Stone Training Video [...]
