Post Tagged with: "M-Commerce"
MOBILBRANCHE.DE – Interview: Katrin Hana von Payback über mobile Dienste im stationären Einzelhandel.
Von MOBILBRANCHE.DE: “Konsumenten haben heute ihr Smartphone immer dabei und bemerken schneller, dass sie ihr Handy zuhause gelassen haben, als ihre Geldbörse. Dementsprechend sind die Tage vergessener Papiercoupons gezählt – die mobilen Coupons hat man immer parat”, sagt Katrin Hana, Leiterin Global Product Management Mobile & Selfservice Terminals bei Payback. Im Vorfeld des Mobile Commerce [...]
Mobile Commerce Daily – Mobile commerce to make up 24pc of online sales by 2017: study
Von Mobile Commerce Daily: Showing the expected quick uptick in mobile commerce, almost one-quarter of all online sales will be from smartphones and tablets by 2017, according to a new report from ABI Research. ABI Research’s “Mobile Money and Shopping” report outlines key factors that will drive mobile commerce, primarily attributing the growth to smartphone [...]
Mobile Marketer – Mobile is the new black
Von Mobile Marketer: Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible. Television and print used to be the go-to channels where marketers were able to connect with consumers and build brand awareness. [...]
![Mobile Commerce Daily – 25% of mobile users shop online only via a smartphone or tablet [Study]](http://www.online-marketing-radar.de/wp-content/themes/zenko/scripts/timthumb.php?src=http://www.online-marketing-radar.de/wp-content/uploads/2012/07/Mobile-Commerce-Daily-25pc-of-mobile-users-shop-online-only-via-a-smartphone-or-tablet-study.jpg&w=130&h=90&zc=1)
Mobile Commerce Daily – 25% of mobile users shop online only via a smartphone or tablet [Study]
Von Mobile Commerce Daily: With many mobile device owners using only using their smartphone or tablet to check email or conduct a search, this presents a challenge for retailers trying to grab users’ attention in mobile, according to a new survey conducted by Prosper Mobile Insights. The survey found that some consumers are becoming totally [...]
absatzwirtschaft.de – Mobile Shopping wächst dynamisch weiter
Von absatzwirtschaft.de: Rund 41 Millionen Deutsche haben im vergangenen Jahr Waren oder Dienstleistungen im Internet gekauft, drei Millionen mehr als 2010. Dabei steigt das Handy als Bestellmedium in der Gunst der Konsumenten. Mit 2,9 Millionen haben im Jahr 2011 mehr als doppelt so viele Verbraucher wie im Jahr zuvor Waren und Dienstleistungen per Mobiltelefon geordert. [...]
memeburn – The future of shopping is mobile
Von memeburn: People are swapping shopping malls for online and virtual stores at a faster rate than ever before. Combine this shift with our increasingly compulsive and indecisive nature, and you can see why online retailers are frantically coming up with new ways to entice people, so they can linger on their sites longer. One [...]
MediaPost – Mobile Ads Kick-Start 20% Of M-Commerce Activity
Von MediaPost: About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad they saw, according to a new study commissioned by the Interactive Advertising Bureau. The research, conducted by On Device Research, involved asking a group of 260 mobile users to [...]
mobile zeitgeist – mpayment, mcommcerce und NFC: Ist Deutschland gut aufgestellt?
Von mobile zeitgeist: Mpayment und mcommerce gehören zu den “heißen Themen” in der Mobilbranche in diesem Jahr. Rund um den Globus wird die NFC Technologie dabei als wichtiger Treiber für mögliche neue Services bewertet. Welche Länder spielen dabei eine führende Rolle, woher kommen die innovativsten Unternehmen und welche Services werden zuerst auf den Markt kommen? [...]
Mashable – 7 Surprising Facts About Mobile Shoppers
Von Mashable: Jinal Shah is a digital strategist at JWT in New York. Before joining JWT, Jinal worked at Advanta, where she created ideablob.com, the very first social network launched by a financial services company. As we all know, the spike in smartphone adoption is changing the way users interact with their mobile devices. For [...]
Mobile Commerce Daily – Retail email open rates on mobile double in a year: Knotice
Von Mobile Commerce Daily: The number of emails from retailers that were opened via a mobile device nearly doubled between the fourth-quarter of 2010 and the second half of 2011 for a total of 28.1 percent, according to a new report from Knotice. The iPhone dominates with an email open rate for retail of 17.9 [...]
