Post Tagged with: "Facebook Ads"
Online Marketing .de – Mobile Ads: Facebook hat noch viel zu tun
Von Online Marketing .de: Mithilfe einer Eye-Tracking-Analyse wurde jetzt nachgewiesen, dass Facebook bei den Mobile Ads noch nicht optimal agiert. 543 Millionen aktive Mobile-Facebook-Nutzer pro Monat – die Zahl, die das Social Network da vermeldet, klingt beeindruckend. Doch auch nur dann, wenn sich das auch wirtschaftlich nutzen lässt. Die Mobile-User sind zwar im Allgemeinen aktiver [...]
t3n – Facebook Ads: Do’s and Don’ts bei Facebook Werbung
Von t3n: Wenn man mit offenen Augen Facebook Ads liest, dann wird man das ein oder andere Mal staunend die Augen aufreißen. Wer Stilblüten mag, kommt hier voll auf seine Kosten. Was man alles machen kann, um nicht erfolgreich zu sein, zeigen die Beispiele in diesem Artikel von Markus Sekulla. Was das Ziel von Facebook [...]
Convince & Convert – 3 Common Facebook Ad Mistakes Everyone is Making
Von Convince & Convert: Facebook ads are a very powerful tool. There are so many options for marketers, it is a bit like flying the space shuttle for many of us. We just don’t quite know what we are doing yet. For many Facebook marketers we are having to learn how to create good Facebook [...]
socialfresh – How To Use The 15 Facebook Ad Targeting Options
Von socialfresh: Facebook ads are powerful because of the targeting options it gives to marketers. Where else on the web, or anywhere for that matter, do we freely volunteer so much data about ourselves. Even our doctors can’t compete with the file Facebook has on us. Most ads on the web are targeted at broad [...]
HubSpot – Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign
Von HubSpot: Between the IPO, debate around GM’s ad performance, and Zuckerberg’s recent marriage, there’s been a lot of controversy — or at least chatter — around Facebook of late. As we look across the digital landscape, however, we still get a lot of questions regarding Facebook ads and how to set them up, especially [...]
Forbes – Facebook Ads, Do They Work or Is GM Being Rash? Wrong Questions.
Von Forbes: There’s enough momentum behind the Facebook IPO for GM’s decision to withdraw its advertising dollars from the social networking site not to affect any investment decisions but the timing is interesting. Earlier this week Facebook conceded that it is struggling to deliver ad inventory to a growing base of mobile users. The effectiveness [...]
TechCrunch – Three Ways Facebook Can Leverage Mobile To Boost Revenue
Von TechCrunch: I must say that I have been a little bit disappointed recently in the many, many, many analysts who have been knocking the Facebook valuation with very limited insight into what is going on with their advertising business. Their revenue potential is as strong as it has ever been and the social network [...]
HubSpot – A Simple Guide to Measuring Facebook Ad ROI
Von HubSpot: It’s a topic that is running rampant around the web. How do you measure ROI from Facebook? Is anyone (besides Fortune 500 brands with multi-million dollar budgets) generating ROI from Facebook? And if so, how? The difficulty with establishing ROI on Facebook has typically been tracking, but luckily, Facebook recently made a bunch [...]
eCircle – Mit Facebook Ads zur maßgeschneiderten Anzeige
Von eCircle: Neben den klassischen Online-Werbekanälen E-Mail, Display und SEA hat sich der Bereich Facebook Marketing in den letzten Jahren zu dem am schnellsten wachsenden Segment im Bereich Online Werbung entwickelt. Ähnlich wie in den Anfangsjahren des Internets und der E-Mail, steht auch bei Facebook für Unternehmen aktuell noch die Akquise von Usern im Vordergrund, [...]
SocialMedia Examiner – How to Use Facebook Ads: An Introduction
Von SocialMedia Examiner: Are you considering Facebook Ads but are confused by all the options? You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This article will help you make smart decisions about how to promote your brand and engage with fans [...]
