Post Tagged with: "Email Marketing Strategy"
Forbes – How A Fortune 1000 Brand Uses Email To Stay Engaged
Von Forbes: Way back in April I made the proclamation that email – despite its many naysayers, and you know who you are – is not only not extinct but is indeed a very effective method of communication and one that is actually preferred by many consumers. (Email: Another Marketing Medium That Can Come Off [...]
Pure360 – Improving the reach of your email marketing campaigns
Von Pure360: We all know email marketing is effective; that’s been proven. However if you aren’t doing all you can to improve the reach of your marketing emails, how can you expect that success to grow? There are many ways in which you can grow the reach of an email marketing campaign – as well [...]
HubSpot – The Email Campaign You Need to Clean Your List & Re-Engage Subscribers
Von HubSpot: If you’re hip to the popular email marketing statistics, you probably know all too well that your email database slowly dies over time. In fact, 25% of your list will expire every year as readers switch jobs, email providers, or unsubscribe from your emails. As your list depreciates, it’s important to not only [...]
Mass Transmit – 5 Tips to Re-Focus Your Email Marketing Message
Von Mass Transmit: Email marketers want to share information about their business, products and services, but often fail to deliver information in a way that’s engaging and helpful to their recipients. It’s often one-sided and written in a way that says “this is what we want you to know about us”. Most marketers don’t consider [...]
MediaPost – Email Strategies That Get Attention
Von MediaPost: The thing about great strategies and approaches to the email channel is that they are very specific and unique to a brand, or even a product line – they don’t necessarily translate across every vertical or even brands within a vertical. Your email program and its success is as unique as the swirls [...]
ClickZ – How to Drive Revenue From Retention Email Marketing
Von ClickZ: Having an automated email campaign focused on retaining customers should be a key part of your email marketing strategy. This includes emails that are automatically triggered during the retention stage of the customer’s lifecycle with the goal to drive more purchases, solicit reviews, build evangelists, and “re-permission” lapsed customers. These campaigns are normally [...]
Econsultancy – Creative ways to use mobile in your email campaigns
Von Econsultancy: Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”. The point is that the tide has turned, more smartphones were sold in 2011 than desktops, there is no [...]
WhatCounts – Using Pinterest to Develop Your Email Marketing Strategy
Von WhatCounts: One of the latest additions to the already growing realm of social networking platforms is Pinterest. With its design-savvy layout and focus on images to represent content, one can spend hours on the social bookmarking website. It is because of the advent of this latest vice that many bloggers, marketers, and small business [...]
mailer mailer – Strategic Email Marketing in 6 Steps
Von mailer mailer: Building and maintaining an email marketing strategy takes substantial time and effort. However, the success of your marketing objectives depends upon a robust strategy that enables you to satisfy the ever-changing needs of your audience. It’s also important to know that any good strategy is constantly evolving to fit the ever-changing needs [...]
HubSpot – The 12 Pillars of Reader-Friendly Email Marketing
Von HubSpot: Ah, your first email message from the latest list you opted into. Cool! Let’s check it out and see wha … … AAAH! Eyes burning? Yeah, you just got burned by some really unpleasant email marketing design. Okay, so maybe I’m being a little hyperbolic, but you must know what I’m talking about. [...]
