Post Tagged with: "Communication Strategy"
BUSINESS INSIDER – Big Data Is The Future Of Marketing
Von BUSINESS INSIDER: In the last 12 months there have been $76 billion dollars in social business IPOs and more than $1.5 billion dollars in social business acquisitions. LinkedIn, Facebook, BazaarVoice, Radian 6, Vitrue, and Buddy Media are now all either part of large companies or have become well-funded public companies in their own right. [...]
PR Daily – 93 percent of teens prefer to communicate via email and phone
Von PR Daily: Being a teenager isn’t easy, but neither is being a PR pro who wants to understand them. For all those communicators who want a glimpse inside the minds of today’s American teenagers, a new infographic from AWeber Communications may help you out. It explains which communication channels teens favor, and when they [...]
Harvard Business Review – The Future Isn’t About Mobile; It’s About Mobility
Von Harvard Business Review: While the globe grapples with uncertain economic realities, “mobile” appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement [...]
Convince & Convert – The Carrot and Stick of Social Media Disclosure
Von Convince & Convert: Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Well, relax. This post is about optimizing your social [...]
Mobile Marketer – Mobile is the new black
Von Mobile Marketer: Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible. Television and print used to be the go-to channels where marketers were able to connect with consumers and build brand awareness. [...]
theguardian – How brands are using social media to take back control
Von theguardian: Brands are harnessing the power of the internet to change their approach to customer service, but how are their efforts faring? The playing field on which brands and consumers face off has never been more level. Where previously brands controlled the means of broadcast (through PR, advertising and news coverage), consumers now have [...]
SOSHABLE – How Social Solves Problems
Von SOSHABLE: Clicking “share” on your smartphone of choice: that’s all it takes to be social in today’s media landscape. Although it’s easier to share experiences in today’s world of Facebook-connected digital cameras, innumerable social media platforms and seemingly omnipresent Wi-Fi, this doesn’t mean that the human need to be social is a novel concept. [...]
Smart Insights – Strategic options to reach and engage online audiences
Von Smart Insights: Models to review your online engagement strategy At first, online marketing was relatively straightforward, you had a website and you used different “traffic-building tools” like SEO, Adwords and affiliate marketing to drive visitors towards it to achieve the goals you were looking for. There were limited options to engage audiences on other [...]
responsys – How Mobile Is Redefining Marketing and Community Engagement
Von responsys: “Mobile is a behavior not a tactic and should be aligned with goals and users interactions,” pronounced GE’s Andy Markowitz on Day 1 of the Mobile Marketing Association’s Conference in New York this past week, and I couldn’t agree more. For me this was the defining moment and core theme of this year’s [...]
Mashable – 3 Mobile Platforms Your Brand Should Leverage
Von Mashable: Sara Kowal is the vice president of product innovation at ePrize, a global leader in digital engagement that incentivizes consumer behavior across mobile, social and web for the world’s largest brands. Follow her @sekowal. It’s clear that Twitter and Facebook have been incredibly valuable to marketers. But the reality is that they are [...]
