Post Tagged with: "B2B"
Smart Insights – Integrating LinkedIn into your B2B website
Von Smart Insights: The 4 most important tools for LinkedIn & your business LinkedIn is the most important social networks for B2B marketers who are taking online marketing seriously, particularly in the UK and US. LinkedIn now has an array of tools to help bridge the gap between the network and your own website, they’re [...]
Mass Transmit – 10 Tips To Improve Your B2B Email Marketing
Von Mass Transmit: Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We find the problems are mostly due to two misconceptions: First, many of us assume that a Business-to-Business email needs to be full of corporate [...]
MR Consulting – B2B E-Mail-Trends für 2012
Von MR Consulting: Was sind die wichtigsten Trends, die uns 2012 im B2B E-Mail-Marketing beschäftigen werden? Und wie werden sie uns in unserer täglichen Arbeit beeinflussen? 1. Mobile Expansion schreitet voran! Laut Nielsen Research waren schon im Juli 2011 40% aller Mobiltelefone Smartphones, Tendenz stetig steigend. Android liegt als Betriebssystem mit 40% an der Spitze, [...]
Social Media B2B – 5 Ways to Measure Results of B2B Social Media
Von Social Media B2B: B2B marketers like to measure things. This is not measurement for its own sake, but to determine the results of their marketing efforts. Social media, since it occurs online, is filled with measurable elements, but it can sometimes be a challenge to know which ones are worth measuring. Start by establishing [...]
Social Media B2B – Define Goals for B2B Social Media Success
Von Social Media B2B: One objective for a social media program is to build brand equity. When people are interested in a firm’s products and services, Facebook is a great place to check them out and discuss them. Twitter is perfect for keeping tabs on sales promotions and company news. Unfortunately, building brand equity via [...]
MarketingProfs – Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
Von MarketingProfs: Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies. In the new report, titled “B2B Social Meeting Marketing: Are We There [...]
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Social Media B2B – Generate More Leads with B2B Social Media [Infographic]
Von Social Media B2B: Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider: 61% of US Marketers Use Social Media to [...]
MarketingSherpa – B2B Email Deliverability: 11% of B2B email is classified as spam, these 6 tactics will help
Von MarketingSherpa: Deliverability is a complex topic that challenges every marketer using email. However, it is an even greater challenge for B2B marketers. B2B marketers must meet unique deliverability rule sets for each individual domain in databases filled with hundreds or more. Whereas B2C marketers likely have a database full of freemail accounts, and can [...]
E-Direktmarketing – B2B vs. B2C – Der kleine aber feine Unterschied im E-Mail Marketing
Von E-Direktmarketing: Das B2C und B2B von unterschiedlicher Natur sind, ist bekannt. Aber auch im E-Mail Marketing gibt es deutliche Unterschiede in den strategischen Vorgehensweisen. Generell liegt das Kernziel bei in beiden Geschäften im Verkauf und der Kundenakquise. Der kleine aber feine Unterschied ist hier der wichtigste Faktor im E-Mail Marketing: Der Empfänger. Die Adresseten [...]
Smart Insights – 5 questions to ask before you develop your B2B mobile marketing strategy
Von Smart Insights: Using Google Analytics to review changes in mobile site usage by prospects and customers As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start thinking about developing a mobile app or making your website mobile friendly [...]
