Aktuelle Beiträge
MediaPost – Ready to Go Mobile-First? The Experts Have Some Advice
Von MediaPost: In my previous column — “Are You Ready for a Mobile Subscriber Base?” — I relayed several mobile research statistics that make the case why email marketers can no longer ignore designing and optimizing their emails for a growing mobile subscriber base. I also outlined some implications of these statistics and high-level tips, [...]
Mashable – 6 Habits of Highly Effective Mobile Marketers
Von Mashable: The Modern Media Agency Series is presented by IDG. IDC’s latest Worldwide and U.S. Internet Advertising Spending report reveals that while search advertising’s share reached 54% two years ago, it has fallen to 42.4% in the first quarter 2012. IDC expects a further decline as advertisers divert more of their budgets to mobile [...]
SocialMedia Examiner – 7 Steps to Building a Business Using LinkedIn
Von SocialMedia Examiner: “If you can’t make money on LinkedIn, you’re deaf, dumb and blind,” says James Filbird of JMF International Trade Group. It’s 6 pm on the west coast of the United States, but it’s already 9 am tomorrow at James Filbird’s apartment in Shenzhen, China. Filbird is the proprietor of JMF International Trade [...]
PR Daily – 8 surprising stats about the power of email marketing
Von PR Daily: Remember email? That communications channel loads of cutting edge people love to pronounce dead. According to this infographic from attachments.me, email is alive and quite well. It is probably something to consider if marketing a business is on your mind. A few highlights from this infographic: There are 3.3 billion email accounts [...]
Optivo – Individualisierung: Die Königsdisziplin im E-Mail-Marketing
Von Optivo: Die Individualisierung von Newslettern kann zu Recht als eine der Königsdisziplinen im E-Mail-Marketing bezeichnet werden. Richtig umgesetzt erhöhen maßgeschneiderte Inhalte die Relevanz von Newslettern für die Empfänger und sorgen somit für eine nachhaltige Steigerung von Öffnungs-, Klick- und Conversion-Raten. Die wichtigsten Voraussetzungen für eine individuelle Ansprache der eigenen Abonnenten sind: 1. Für die [...]
Mashable – Facebook: Sponsored Stories Make $1 Million a Day
Von Mashable: Facebook CEO Mark Zuckerberg, COO Sheryl Sandberg and CFO David Ebersman hosted their first earnings call early Thursday evening. The three executives spoke primarily about the company’s advertising products, which accounted for 86% of its revenue in the second quarter. Zuckerberg emphasized the need to make ads more social — most ads on [...]
PR Daily – 7 sins of email marketing
Von PR Daily: There was some talk of email marketing this week. We told you about eight surprising statistics on the topic, while Mashable shared an infographic on the ways Mitt Romney and President Obama tap email for their campaigns. So how about one more. Design firm NJI Media created an infographic detailing the seven [...]
FUTUREBIZ – Unique Visitors von Sozialen Netzwerken: Facebook spielt in einer anderen Liga
Von FUTUREBIZ: Passend zu den aktuellen Quartalszahlen von Facebook hat Royal Pingdom einen Vergleich von sozialen Netzwerken erstellt, der auf Unique Visitors basiert. Rein an den Zahlen gemessen, spielt Facebook in einer vollkommen anderen Liga. So stehen 600 Mio. Unique Visitors (Google Trends) gegenüber 45 Mio., vom zweit platzierten Qzone. Eine Differenz von 555 Mio. [...]
DreamGROW – Saving a Social Media Sinking Ship
Von DreamGROW: Facing a floundering social media program can be a challenge that even the most profitable companies have to deal with. Since social media marketing is still so relatively new, it’s hard to know effective strategies, and separate them from ones that are less profitable. A social media sinking ship can seem impossible to [...]
VentureBeat – Social ROI for business index of 500 e-tailers shows social engagement doubles revenue growth
Von VentureBeat: The Echo System, a company that helps brands measure the impact of their social-network initiatives, released its Echo Rank results for June today. The results show that online retailers with solid “social” customer engagement strategies vastly outperform laggards. In fact, the top five companies doubled the revenue growth of the average company in [...]
