Aktuelle Beiträge
![Mashable – Sorry, Marketers, You’re Doing Twitter Wrong [REPORT]](http://www.online-marketing-radar.de/wp-content/themes/zenko/scripts/timthumb.php?src=http://www.online-marketing-radar.de/wp-content/uploads/2012/06/Mashable-Sorry-Marketers-Youre-Doing-Twitter-Wrong-REPORT.jpg&w=130&h=90&zc=1)
Mashable – Sorry, Marketers, You’re Doing Twitter Wrong [REPORT]
Von Mashable: Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets — ask for them — according to a new study looking at how marketers use Twitter from Buddy Media. The social media marketing firm, which was [...]
EMAIL CRITIC – 10 Tips on How To Do Email Marketing Right
Von EMAIL CRITIC: Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high [...]
VerticalResponse – 8 Steps to Building Goal-Scoring Landing Pages
Von VerticalResponse: At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and Argentina). What does this have to do with marketing, you may be wondering? Well, the most popular sport [...]
DreamGROW – The Power of LinkedIn Pages!
Von DreamGROW: LinkedIn is typically used for networking among employees, but companies–especially online ones that customers may never interact with face-to-face– are finding that having a LinkedIn presence can help validate their reputation for consumers by establishing credibility and trust. There are over 1.9 million companies with profiles on LinkedIn, and these companies have 100 [...]
![Mashable – How to Build and Keep an Engaged Audience [INFOGRAPHIC]](http://www.online-marketing-radar.de/wp-content/themes/zenko/scripts/timthumb.php?src=http://www.online-marketing-radar.de/wp-content/uploads/2012/06/Mashable-How-to-Build-and-Keep-an-Engaged-Audience-INFOGRAPHIC.jpg&w=130&h=90&zc=1)
Mashable – How to Build and Keep an Engaged Audience [INFOGRAPHIC]
Von Mashable: Every web publisher — and especially content marketer — yearns for an engaged and loyal audience. But with the sheer volume of noise, clutter and — well, content — online it can be hard to figure out how to reach people and keep them coming back for more. The content marketing agency BlueGlass [...]
FUTUREBIZ – Der Social Media Benchmark: Wie und warum setzen Marken auf soziale Netzwerke in 2012
Von FUTUREBIZ: Unternehmen entwachsen so langsam der Experimentierphase und integrieren Social Media immer tiefer in die eigene Organisation. Wie bei jeder neuen Entwicklung gelingt einigen die Umstellung schneller, als anderen und meistens haben “mutige” Marken, die etwas wagen und die Vorreiterrolle einnehmen, den Vorteil. Der sogenannte Social Media Benchmark gibt einen guten Überblick über die [...]
Online Marketing .de – Facebook Werbeanzeigen: Targeting ist entscheidend
Von Online Marketing .de: Eine Infografik zeigt, dass bei Misserfolg einer Werbekampagne nicht immer gleich das soziale Netzwerk schuld ist, sondern das Targeting. Besonders in den letzten Wochen wurde es immer wieder laut rund um die Werbeanzeigen bei Facebook. General Motors ist der Meinung, dass Werbung auf Facebook reine Geldverschwendung sei, Coca Cola und Ford [...]
media-TREFF – Internetnutzung steigt moderat: Starke Zuwächse bei 50+ und Frauen. Mobile legt um 76 Prozent zu
Von media-TREFF: Die aktuellen Zahlen des (N)ONLINER Atlas 2012 der Initiative D21 weisen nur noch einen leichten Anstieg der Internetnutzung um 0,9 Prozentpunkte im vergangenen Jahr in Deutschland aus. Damit sind 75,6 Prozent der Deutschen online. Die Hürde von 75 Prozent Internetnutzern in Deutschland wurde erstmals knapp überschritten. Der geringe Zuwachs von 0,9 Prozentpunkten zeigt, [...]
socialbakers – 10 Global Brands with best customer service on Facebook!
Von socialbakers: Last week, we introduced a new standard to social marketing by announcing the most Socially Devoted industries with the best customer care in social media. We discussed the most and the least fan-friendly industries in depth so now it´s time to introduce specific brands that are successful global players while maintaining a high [...]
memeburn – 6 must-follow rules for using social media in customer service
Von memeburn: It is a well-known fact that if a customer has a negative experience with a service or brand, they are more likely to share it than one that is satisfied. Sharing experiences is now an everyday task to many with the birth of the social web where everyone is a public journalist. That [...]
