Aktuelle Beiträge
GetElastic – Selling Value-added Services to Mobile Customers
Von GetElastic: No matter what industry you are in, if you have even one competitor, a compelling value proposition is critical to attract and keep customers. In the telecom industry, competition comes not only from other operators, but “new frenemies” like OTT (over-the-top) services like Netflix and Hulu, VoIP providers like Skype, and walled digital [...]
SOCIABLE BLOG – Picture Perfect: Why Pinterest is a Great Marketing Tool
Von SOCIABLE BLOG: The growing social media site Pinterest is certainly proving that a picture can be worth a thousand words, as it grows and gains popularity. With over 10 million users, Pinterest is growing at a faster rate than either Facebook or Twitter did at the same point in their histories. Of course, this [...]
PR Daily – The psychology of social networking
Von PR Daily: Narcissists, unite on Facebook—you’ll find likeminded folks. That’s the conclusion of a new infographic from PsychologyDegree.net, which points out that people with “high levels of narcissism”—or, conversely, “low levels of self-esteem”—spend more than an hour a day on Facebook. (The average Internet user spends eight hours per month on Facebook, according to [...]
Forbes – How A Fortune 1000 Brand Uses Email To Stay Engaged
Von Forbes: Way back in April I made the proclamation that email – despite its many naysayers, and you know who you are – is not only not extinct but is indeed a very effective method of communication and one that is actually preferred by many consumers. (Email: Another Marketing Medium That Can Come Off [...]
media-TREFF – So können Facebook, Twitter und Co. in ein CRM-System integriert werden
Von media-TREFF: Obwohl in Deutschland rund 23,7 Millionen Menschen allein Facebook als Social Media-Plattform nutzen, sind Unternehmen bis heute nicht in der Lage, Social Media-Daten effizient auszuwerten und gezielt in ihr Customer Relationship Management (CRM) zu integrieren. Die Verarbeitung und Transformation der unstrukturierten Daten, die über Facebook-Profile, Twitter-Channels, Blogs und Community-Websites einströmen, lässt sich mit [...]
VOCUS – Ten Ways to Adapt to the Evolution of Social Media
Von VOCUS: Social media is going through a rapid evolution. As a new facet of everyday business, it forces us to rethink, relearn and question everything. From creative to messaging and to measurement, we need to apply more sophisticated and meaningful programs to combine social media channels into a powerful form of engagement and leadership. [...]
HubSpot – Facebook Launching 9 More Targeting Options for Organic Updates
Von HubSpot: How great would it be if you could target your organic Facebook business page updates by more than just users’ location and language? That’d probably be pretty valuable — and more effective — right? If you’re nodding your head in agreement, we’ve got some great news for you. According to TechCrunch, it looks [...]
ConstantContact – 15 Truths You Must Know To Create Almost Perfect Subject Lines
Von ConstantContact: Ah subject lines… Those less than ten-word phrases that can often make or break an email marketing campaign that took weeks to put together—aren’t they a joy to create? I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open-rates skyrocketing and make [...]
iab – Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives
Von iab: Illuminating the different ways that smartphones and tablets are changing consumer behavior, the IAB Mobile Marketing Center of Excellence released “Mobile’s Role in the Consumer’s Media Day,” an in-depth research report that reveals how receptiveness to advertising and media consumption varies by device, time of day, and location. Although we regularly talk about [...]
Econsultancy – Seven tips for managing email marketing campaigns
Von Econsultancy: As we’ve pointed out in several posts recently, email marketing is still an extremely important way for brands to engage with their customers. Furthermore, the proliferation of smartphones and increased popularity mobile email has opened up new opportunities for marketers. But while creating an effective email campaign can appear to be a complicated [...]
