Aktuelle Beiträge
theguardian – How brands are using social media to take back control
Von theguardian: Brands are harnessing the power of the internet to change their approach to customer service, but how are their efforts faring? The playing field on which brands and consumers face off has never been more level. Where previously brands controlled the means of broadcast (through PR, advertising and news coverage), consumers now have [...]
PR Daily – 20 illuminating facts about Twitter: 2012 edition
Von PR Daily: One of my favorite people in the world Danny Brown wrote a post recently on 52 facts about social media. It inspired me to compile something similar about one of my favorite social media platforms, Twitter. I like to collect infographics and statistics on Twitter, Facebook, LinkedIn, and Internet marketing. Recently, there’s [...]
GigaOM – 4 keys to a successful mobile strategy
Von GigaOM: There’s no denying that mobile devices account for a huge amount of Internet traffic today. In fact, nearly 44 percent of Facebook users now access the site on their mobile devices. And although most executives are quick to say that multi-channel e-commerce and mobile apps are an important part of their sales strategy, [...]
Econsultancy – Creative ways to use mobile in your email campaigns
Von Econsultancy: Mobile email will soon be a thing of the past, it will soon just be email and the notion of mobile email will seem quaint like when people used to talk about “electronic mail”. The point is that the tide has turned, more smartphones were sold in 2011 than desktops, there is no [...]
jericho – Creating winning subject lines for re-engagement
Von jericho: Expanding on our earlier post about re-engagement, we thought we would talk a bit about subject lines specifically for re-engagement campaigns. I’m sure we all agree, the subject line is really the door to the email, that really hooks you and gets you to open it, (The email that is, not the door) [...]
ClickZ – Exploring the Effectiveness of Email Acquisition Tactics
Von ClickZ: In April of this year, my firm surveyed 402 qualified marketers about their email acquisition tactics as well as the methods that were delivering the highest value. Not surprisingly, the majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers. When we [...]
iMEDIA CONNECTION – How to capitalize on the power of social recommendations
Von iMEDIA CONNECTION: When our friends and family make a recommendation, we almost always check it out. “You’ve got to try this restaurant!” “When you go to Paris, you have to stay at this hotel!” “That movie is the best movie you’ll see all year!” We might not always agree with our friends and family [...]
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DreamGROW – 54 Free Social Media Monitoring Tools [Update 2012]
Von DreamGROW: If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services. [...]
Online Marketing .de – Facebook: Erfolgsbeispiele von Promoted Posts
Von Online Marketing .de: Seit Beginn des Jahres bietet Facebook die “Promoted Posts” an. Erfolgsbeispiele zeigen, dass diese Werbeform durchaus funktioniert. Erst zu Beginn dieses Jahres startete Facebook eine neue Werbemöglichkeit für Seitenbetreiber innerhalb des sozialen Netzwerkes: Promoted Posts. Ziel der promoteten Beiträge soll laut Facebook sein, dass die Administratoren einer Facebook Fanpage dadurch deutlich [...]
B.I.G – Trends im Social CRM
Von B.I.G: Die Social Media sind immer noch im Fokus kritischer Betrachtungen, jedoch muss eingestanden werden, dass soziale Plattformen zu einem Teil unseres Alltags geworden sind. Differenziert werden sollte allerdings nach der Natur der Nützlichkeit. Während User die Social Media als Kommunikations-, Informations- und Unterhaltungsplattform verstehen, nutzen Unternehmen diese Kanäle vermehrt als erweiterten Vertriebs und [...]
