Marketing Land – The Rise Of Social Spam: 1.5% Of Tweets & < 4% Of Facebook Posts Are Spam

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Von: Marketing Land

The rise of social media has inevitably led to the growth of social spam. The Wall Street Journal reported that social spam is on the rise and that the social networks are staffing up to combat this issue. Spam effects over 4 million users every day on Facebook alone. It’s not stopping either; the volume of spam on Facebook is growing faster than their userbase.

Typical social spam includes tricking users into liking/sharing content (like-jacking), or the promotion of malware from a 3rd party site. The trickiest issue with social spam is that the message generally comes from a users’s actual friends and can be personalized. Facebook stated that “less than” 4% of all posts were spam and in 2010 Twitter noted that 1.5% of all Tweets were spam.

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