Marketing Land – Measuring The Value And Success Of Targeted Social Media Marketing Campaigns

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Von: Marketing Land

Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform marketers cannot afford to miss as we move into 2012. Several leaders have emerged as viable options for marketers to engage with their target audience to an extent which would not have been imaginable a decade ago. But how can a marketer maximize their returns for an advertising campaign centered in Social Media?

In the following paragraphs, we will go through the different steps required to calculate the return on investment of social media users, and the impact they can have on marketing campaigns. As we delve further into this example, we will focus on Facebook and Twitter, the two leading networks in the market.

To determine the value of a social media campaign, measuring return on investment (ROI) relative to your goals is imperative to success. When measuring ROI, it is crucial to identify the known variables and how they influence the overall ROI.

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