Kyle Lacy – The True Value of Social Media Data

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Von Kyle Lacy:

There is a value to social media data, both a quantitative significance and a qualitative importance. Businesses, non-profits, government agencies, and others, leverage data to learn about consumers and clients in order to tailor and enhance experiences, both online and offline. But when is data a crutch? When do we value hard numbers too much, and lose sight of sentiment and emotive data?

Sentiment analysis a technique that’s implemented in computer software programs to distinguish and measure the emotions, attitudes and viewpoints throughout online conversations. This method is analytically performed by both computer and the individual. The analysis can be performed to evaluate conversations within social mediums (Twitter, Facebook, blogs, etc.).

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