iMEDIA CONNECTION – The Facebook changes marketers should know about

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Von iMEDIA CONNECTION:

Sheryl Sandburg, Facebook’s chief operating officer, opened with inspiring stories: The couple who found a baby on Facebook after building a page highlighting all they could offer as parents, Facebook’s role is supporting the Egyptian revolution in Tahrir Square, and the child whose life was saved when a friend recognized symptoms of its illness in a photo posted by its mother.

“So many people can have a voice at scale,” Sandburg said, exhorting brands to do the same thing people do on Facebook: tell stories, have conversations. “You have an identity,” said Sandberg, to the 900 household-name brands assembled in New York’s massive and imposing Museum of Natural History. “Use it.”

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