HubSpot – The Tactics You Need to Capitalize on the Fast Pace of Social Media

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Von HubSpot:

News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time.

Why is it important to be fast? According to StatCounter, the half-life of a shared link on Facebook is about 3.2 hours (the point in time when a link has garnered half of the engagement it will ever get). On Twitter it’s even lower at 2.8 hours.

In other words, engagement around a given link or topic is fleeting, so you have to be quick to respond if you want to capitalize on or quell the hoopla around a subject on social media. So here are some tips to help you be a more agile social media marketer that can both capitalize on social opportunities, and repair brand damage — but hopefully more often, it’s the former.

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