HubSpot – 6 Data-Backed Tips for Getting More Retweets [Research]

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Von HubSpot:

As an inbound marketer, one of my favorite uses of Twitter is getting my content retweeted thousands of times, sending tons of traffic to my site that I can then convert into leads. Over the past 3 years, I’ve done an enormous amount of research to determine what tweeting behaviors and tweet characteristics lead to more retweets, and I’m ready to share what I’ve learned with you!

Here are the 6 most interesting data-backed tips that you can apply to your own Twitter efforts to get more retweets … and by extension more site traffic, more leads, and more customers!

1) Share Lots of Content
Two types of content users frequently tweet are links, and replies to other tweets. When I took a look at which type of content gets more retweets, it was clear that users who tweet more links (as opposed to more replies and conversations) were the winners. It makes sense when you think about it — I’m much more likely to retweet an interesting piece of content that you’ve posted that a bit of twitter chit-chat, especially when that chit-chat is part of an ongoing conversation of which I’m not a part.

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