GetElastic – Selling Value-added Services to Mobile Customers

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Von GetElastic:

No matter what industry you are in, if you have even one competitor, a compelling value proposition is critical to attract and keep customers.

In the telecom industry, competition comes not only from other operators, but “new frenemies” like OTT (over-the-top) services like Netflix and Hulu, VoIP providers like Skype, and walled digital content gardens like application stores and streaming music services. Telcos face flat growth due to market maturity and saturation and the commoditization of connectivity services and mobile devices. To counteract these business challenges, telecom companies in all markets must look to VAS (value-added services) to differentiate themselves, attract new customers and boost margins and ARPU (average revenue per user).

In our latest webinar Beyond Minutes: How To Sell Value-added Services to Mobile Customers Elastic Path’s digital commerce strategist, David Chiu explores how telecom companies can sell value-added services effectively.

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