Forbes – How A Fortune 1000 Brand Uses Email To Stay Engaged
Von Forbes:
Way back in April I made the proclamation that email – despite its many naysayers, and you know who you are – is not only not extinct but is indeed a very effective method of communication and one that is actually preferred by many consumers. (Email: Another Marketing Medium That Can Come Off The Endangered List)
Today I want to share some thoughts from Michael Relich, the CIO of Guess, who refers to email as “the primary mode of communication between us and our customers.”
But first, a little stroll down memory lane, all the way back to April – before we all realized that freedom of speech does not apply to the Olympics, Twitter and NBC – See: More Twitter Olympics: Journalist Banned, Harasser Arrested.
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