EMAIL YOGI – Seven quarterly email metrics aka how to conduct a quarterly checkup

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Von EMAIL YOGI:

Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then focus on next steps to strengthen your program going forward.

This is a review that should take place among the email marketing team, then presented to your management and (if applicable) incorporate a review with your direct marketing team.

The goal of this exercise is to seek continuous improvement and look to extend the support that email marketing can provide to the rest of your organization. A typical agenda should include:

1) Review of campaigns and statistics – Start by highlighting your numbers for the quarter. Look at opens, clicks and conversions for current quarter (how do they compare to the previous quarter, for the same quarter prior year)

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