ClickZ – 5 Deadly Sins of Social Content

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Von ClickZ:

Two of the hottest topics in the digital marketing space over the past year have been social media and content marketing. The funny thing is, content has been “hot” for a very long time. In particular, the B2B world has used content to romance customers across long buying cycles with great success for many years. But with increased importance among consumers, search engines, and social platforms, online marketers are emphasizing content in the marketing mix now more than ever.

Content isn’t king, it’s the kingdom, because without it, search wouldn’t exist and social networks would be dry.

As online marketers catch on to the content marketing trend, they’re often viewing and implementing through the lens of what they already know. For example, SEOs often think of content marketing as simply adding more content to what they’re currently doing or adding length to avoid negative effects from a Google Panda update.

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