Category: Mobile Marketing
Mobile Marketer – How to create an effective QR code campaign
Von Mobile Marketer: Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead of focusing on a clear objective and providing added value. One of the most important steps in creating an effective mobile bar code campaign is deciding [...]
MOBILBRANCHE.DE – Interview: Katrin Hana von Payback über mobile Dienste im stationären Einzelhandel.
Von MOBILBRANCHE.DE: “Konsumenten haben heute ihr Smartphone immer dabei und bemerken schneller, dass sie ihr Handy zuhause gelassen haben, als ihre Geldbörse. Dementsprechend sind die Tage vergessener Papiercoupons gezählt – die mobilen Coupons hat man immer parat”, sagt Katrin Hana, Leiterin Global Product Management Mobile & Selfservice Terminals bei Payback. Im Vorfeld des Mobile Commerce [...]
GetElastic – Selling Value-added Services to Mobile Customers
Von GetElastic: No matter what industry you are in, if you have even one competitor, a compelling value proposition is critical to attract and keep customers. In the telecom industry, competition comes not only from other operators, but “new frenemies” like OTT (over-the-top) services like Netflix and Hulu, VoIP providers like Skype, and walled digital [...]
iab – Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives
Von iab: Illuminating the different ways that smartphones and tablets are changing consumer behavior, the IAB Mobile Marketing Center of Excellence released “Mobile’s Role in the Consumer’s Media Day,” an in-depth research report that reveals how receptiveness to advertising and media consumption varies by device, time of day, and location. Although we regularly talk about [...]
Online Marketing .de – Mobile Ads: Facebook hat noch viel zu tun
Von Online Marketing .de: Mithilfe einer Eye-Tracking-Analyse wurde jetzt nachgewiesen, dass Facebook bei den Mobile Ads noch nicht optimal agiert. 543 Millionen aktive Mobile-Facebook-Nutzer pro Monat – die Zahl, die das Social Network da vermeldet, klingt beeindruckend. Doch auch nur dann, wenn sich das auch wirtschaftlich nutzen lässt. Die Mobile-User sind zwar im Allgemeinen aktiver [...]
Mobile Commerce Daily – Mobile commerce to make up 24pc of online sales by 2017: study
Von Mobile Commerce Daily: Showing the expected quick uptick in mobile commerce, almost one-quarter of all online sales will be from smartphones and tablets by 2017, according to a new report from ABI Research. ABI Research’s “Mobile Money and Shopping” report outlines key factors that will drive mobile commerce, primarily attributing the growth to smartphone [...]
Mashable – 6 Habits of Highly Effective Mobile Marketers
Von Mashable: The Modern Media Agency Series is presented by IDG. IDC’s latest Worldwide and U.S. Internet Advertising Spending report reveals that while search advertising’s share reached 54% two years ago, it has fallen to 42.4% in the first quarter 2012. IDC expects a further decline as advertisers divert more of their budgets to mobile [...]
mobile zeitgeist – Mobile Advertising: Ausprobieren, es funktioniert!
Von mobile zeitgeist: In unserer Seminarreihe, die wir gemeinsam mit der TeleLearn Akademie (TLA) entwickelt haben, startet am 20. September 2012 unser zweites Seminar “App Marketing und Mobile Advertising“. Den ersten Teil zum App Marketing wird Andreas Bais leiten. Wir haben ihn bereits hier vorgestellt. Den zweiten Teil, der sich dem Mobile Advertising widmet, hat [...]
ClickZ – Mobile Marketing: The Time Is Now
Von ClickZ: Mobile media has become a critical part of the digital marketing landscape. This isn’t to say that it hasn’t been valuable up until this point – many media buyers will be quick to tell you they’ve had great success with mobile for years. Not until this year, however, does it feel as though [...]
Econsultancy – Email and search are most popular mobile tasks: infographic
Von Econsultancy: More than half of the UK population (52%) now own a smartphone, while tablet penetration now stands at 16%. The findings come from a new study by Deloitte, which also shows that tablet users spend an average of £2.50 per month on apps compared to just 80p for the average smartphone user. The [...]
