Category: Email Marketing
![GetElasitc – Email Marketing that Drives Conversions [Infographic]](http://www.online-marketing-radar.de/wp-content/themes/zenko/scripts/timthumb.php?src=http://www.online-marketing-radar.de/wp-content/uploads/2012/08/GetElasitc-Email-Marketing-that-Drives-Conversions-Infographic.jpg&w=130&h=90&zc=1)
GetElasitc – Email Marketing that Drives Conversions [Infographic]
Von GetElasitc: This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions. Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, more than Twitter. To be effective, you must avoid batch blasting, the email echo chamber, and understand the technographics [...]
responsys – Spam Traps and Honey Pots Explained
Von responsys: In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers and to determine legitimate senders of email, and one such technique is the spam trap or honey pot. What is a Spam [...]
artegic – 6 Tipps, wie Sie kurze und prägnante Betreffzeilen erstellen
Von artegic: Die Betreffzeile entscheidet im Wesentlichen darüber, ob eine E-Mail vom Empfänger überhaupt geöffnet wird. Betreffzeilen sollten daher kurz und prägnant formuliert werden. Doch was theoretisch einleuchtend klingt, scheitert oftmals an der praktischen Umsetzung. Die artegic AG hat daher sechs Tipps zusammen gestellt, um kurze aber trotzdem aufmerksamkeitsstarke Betreffzeilen erstellen. 1. Synonyme nutzen Die [...]
Forbes – How A Fortune 1000 Brand Uses Email To Stay Engaged
Von Forbes: Way back in April I made the proclamation that email – despite its many naysayers, and you know who you are – is not only not extinct but is indeed a very effective method of communication and one that is actually preferred by many consumers. (Email: Another Marketing Medium That Can Come Off [...]
ConstantContact – 15 Truths You Must Know To Create Almost Perfect Subject Lines
Von ConstantContact: Ah subject lines… Those less than ten-word phrases that can often make or break an email marketing campaign that took weeks to put together—aren’t they a joy to create? I wish I could tell you that somewhere out there is the perfect subject line, one that could send your open-rates skyrocketing and make [...]
Econsultancy – Seven tips for managing email marketing campaigns
Von Econsultancy: As we’ve pointed out in several posts recently, email marketing is still an extremely important way for brands to engage with their customers. Furthermore, the proliferation of smartphones and increased popularity mobile email has opened up new opportunities for marketers. But while creating an effective email campaign can appear to be a complicated [...]
eCircle – DMARC: Der Durchbruch zur Bekampfung von SPAM
Von eCircle: Als E-Mail-Marketing Dienstleister führen wir schon seit Jahren einen erbitterten Kampf gegen die Spam- und Phishing-Versender dieser Welt. Dabei gab es gerade in letzter Zeit einige technische Fortschritte, die uns neue Möglichkeiten eröffnen und die Bekämpfung dieser nicht nur unerwünschten, sondern oftmals schädlichen E-Mails zu vereinfachen. Eine besonders wirkungsvolle Methode möchte ich Ihnen [...]
MediaPost – Ready to Go Mobile-First? The Experts Have Some Advice
Von MediaPost: In my previous column — “Are You Ready for a Mobile Subscriber Base?” — I relayed several mobile research statistics that make the case why email marketers can no longer ignore designing and optimizing their emails for a growing mobile subscriber base. I also outlined some implications of these statistics and high-level tips, [...]
PR Daily – 8 surprising stats about the power of email marketing
Von PR Daily: Remember email? That communications channel loads of cutting edge people love to pronounce dead. According to this infographic from attachments.me, email is alive and quite well. It is probably something to consider if marketing a business is on your mind. A few highlights from this infographic: There are 3.3 billion email accounts [...]
Optivo – Individualisierung: Die Königsdisziplin im E-Mail-Marketing
Von Optivo: Die Individualisierung von Newslettern kann zu Recht als eine der Königsdisziplinen im E-Mail-Marketing bezeichnet werden. Richtig umgesetzt erhöhen maßgeschneiderte Inhalte die Relevanz von Newslettern für die Empfänger und sorgen somit für eine nachhaltige Steigerung von Öffnungs-, Klick- und Conversion-Raten. Die wichtigsten Voraussetzungen für eine individuelle Ansprache der eigenen Abonnenten sind: 1. Für die [...]
