BUSINESS 2 COMMUNITY – Email Marketing in 2012: 5 Striking Predictions

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Von: BUSINESS 2 COMMUNITY

In 2011, we witnessed several amazing events. Search engine results pages (SERPs) integrated social networks; Microsoft acquired Skype, Google + came out as a strong competitor for Facebook; and Twitter and Facebook advertising soared. Also, the usage of mobile gadgets skyrocketed and is still growing strongly.

The most significant of all the changes in 2011 is the advancement of social media and its influence on almost of every facet of human experience. Remarkably, Facebook recorded another height of users, nearing the 1 billion mark. For email marketing, the year 2011 has been good. More customers signed up to receive emails; email marketing got much more sophisticated; and intelligent reporting of email parameters also improved.
However, what should we expect in the coming year – 2012?

One of the most remarkable changes expected in 2012 is Facebook’s first offer to sell its stock to the public. More available funds means increased growth for Facebook. In addition, the use of mobile gadgets is towering; this will make many more people begin to access the Internet via mobile devices.

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