BRIAN SOLIS – Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)

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Von: BRIAN SOLIS

My friends over at bit.ly published an interesting graph that reveals the devices as well as the days/times that people use different devices and how and when they consume information. As you can imagine, it’s across the board, but as you can see, there are waves that every device follows, except the desktop.

Desktops are of course the devices that we can assume people use during work hours. As such, they are most heavily used on weekdays before noon. Interestingly enough, phone traffic peaks at about the same times, but not to similar effects. What’s also telling is that tablets are most often used at Tuesday at 5 p.m.And, gaming devices such as Nintendo DS, Wii, and Sony Playstation spike on Thursdays at 5 p.m.

Also, take a look at the double hump (peak with a small valley before another peak) in activity for phones and tablets. The second plateau is nearly at the same level Monday through Thursday but loses momentum through the weekend. Tablets and gaming devices however tend to be the devices that define after hours and weekend activity.

Additionally, the bit.ly team examined which platforms share similar usage patterns. The chart used to convey these patterns is a bit tricky to navigate. Here are some of the highlights…

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