1to1 media – CMOs Look to Social Data for Customer Insight Into Future Trends

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Von 1to1 media:

Because social media generates an influx of unique customer data, CMOs look to this information to broaden their knowledge of the customer and predict future trends.

Social media offers marketers a new method for analyzing customer sentiment. Such insight becomes useful when exploring possible trends and determining the customer traits and patterns that impact brand awareness and loyalty. Despite social media’s fairly recent appearance on the data scene, such insight provides a unique look into customers and their relationships with various products and brands.

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