Email Marketing»

GetElasitc – Email Marketing that Drives Conversions [Infographic]

GetElasitc – Email Marketing that Drives Conversions [Infographic]

3. August 2012 19:00
Von GetElasitc: This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions. Social media has certainly not killed email marketing,...

Social Media»

Entrepreneur – 3 Ways to Make Your Social Media Efforts More Productive

Entrepreneur – 3 Ways to Make Your Social Media Efforts More Productive

3. August 2012 20:00
Von Entrepreneur: Pinterest. It’s the it social media site. Or, at least, it was back in March. There have probably been four other it sites since then. Feeling pulled...

Mobile Marketing»

Mobile Marketer – How to create an effective QR code campaign

Mobile Marketer – How to create an effective QR code campaign

3. August 2012 17:00
Von Mobile Marketer: Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns...

Aktuelle Beiträge

Entrepreneur – 3 Ways to Make Your Social Media Efforts More Productive

Entrepreneur – 3 Ways to Make Your Social Media Efforts More Productive

Von Entrepreneur: Pinterest. It’s the it social media site. Or, at least, it was back in March. There have probably been four other it sites since then. Feeling pulled this way and that by the latest and (supposedly) greatest social media channel? Remember: While you don’t want to miss out on the action, don’t waste [...]

GetElasitc – Email Marketing that Drives Conversions [Infographic]

GetElasitc – Email Marketing that Drives Conversions [Infographic]

Von GetElasitc: This week’s featured infographic comes from Monetate, Intelligent Email Marketing that Drives Conversions. Social media has certainly not killed email marketing, which still converts on average higher than search engine traffic and not surprisingly, more than Twitter. To be effective, you must avoid batch blasting, the email echo chamber, and understand the technographics [...]

Mobile Marketer – How to create an effective QR code campaign

Mobile Marketer – How to create an effective QR code campaign

Von Mobile Marketer: Nowadays, marketers are placing QR codes on everything – billboards, print ads and bus shelters. However, many companies are crippling their campaigns with simple mistakes instead of focusing on a clear objective and providing added value. One of the most important steps in creating an effective mobile bar code campaign is deciding [...]

PROTENT – How to Optimize Your Google+ Local Business Page

PROTENT – How to Optimize Your Google+ Local Business Page

Von PROTENT: As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones [...]

MOBILBRANCHE.DE – Interview: Katrin Hana von Payback über mobile Dienste im stationären Einzelhandel.

MOBILBRANCHE.DE – Interview: Katrin Hana von Payback über mobile Dienste im stationären Einzelhandel.

Von MOBILBRANCHE.DE: “Konsumenten haben heute ihr Smartphone immer dabei und bemerken schneller, dass sie ihr Handy zuhause gelassen haben, als ihre Geldbörse. Dementsprechend sind die Tage vergessener Papiercoupons gezählt – die mobilen Coupons hat man immer parat”, sagt Katrin Hana, Leiterin Global Product Management Mobile & Selfservice Terminals bei Payback. Im Vorfeld des Mobile Commerce [...]

FUTUREBIZ – Facebook Anzeigen: Gesponserte Meldungen sind mit Abstand das effektivste Anzeigenformat

FUTUREBIZ – Facebook Anzeigen: Gesponserte Meldungen sind mit Abstand das effektivste Anzeigenformat

Von FUTUREBIZ: Gesponserte Meldungen sind das mit Abstand effektivste Anzeigenformat auf Facebook. TBG Digital hat 13,8 Mrd. Impressions von Gesponserten Meldungen und Like Page Ads analysiert und miteinander verglichen. Die durchschnittliche CTR liegt um 53 % höher, als bei regulären Facebook Anzeigen. Facebook kommuniziert schon seit einiger Zeit, quasi seit der Einführung dieser Anzeigenformate, wie [...]

1to1 media – CMOs Look to Social Data for Customer Insight Into Future Trends

1to1 media – CMOs Look to Social Data for Customer Insight Into Future Trends

Von 1to1 media: Because social media generates an influx of unique customer data, CMOs look to this information to broaden their knowledge of the customer and predict future trends. Social media offers marketers a new method for analyzing customer sentiment. Such insight becomes useful when exploring possible trends and determining the customer traits and patterns [...]

responsys – Spam Traps and Honey Pots Explained

responsys – Spam Traps and Honey Pots Explained

Von responsys: In the constant struggle between ISPs and spammers, legitimate marketers get caught up somewhere in the middle. ISPs have an array of techniques and technologies they employ to keep out spammers and to determine legitimate senders of email, and one such technique is the spam trap or honey pot. What is a Spam [...]

involver – 6 Ways to Market Your Brand on Pinterest

involver – 6 Ways to Market Your Brand on Pinterest

Von involver: So you finally got your brand on Facebook and Twitter! Ahhh. You can take a breath, right? Nope! (Please actually keep breathing.) Twitter and Facebook are two great tools for getting your message out there through social, but you shouldn’t stop there! Pinterest is the new place to be. The site is built [...]

artegic – 6 Tipps, wie Sie kurze und prägnante Betreffzeilen erstellen

artegic – 6 Tipps, wie Sie kurze und prägnante Betreffzeilen erstellen

Von artegic: Die Betreffzeile entscheidet im Wesentlichen darüber, ob eine E-Mail vom Empfänger überhaupt geöffnet wird. Betreffzeilen sollten daher kurz und prägnant formuliert werden. Doch was theoretisch einleuchtend klingt, scheitert oftmals an der praktischen Umsetzung. Die artegic AG hat daher sechs Tipps zusammen gestellt, um kurze aber trotzdem aufmerksamkeitsstarke Betreffzeilen erstellen. 1. Synonyme nutzen Die [...]