Email Marketing»

ExactTarget – 5 tips marketers can do to prepare for an email implementation

ExactTarget – 5 tips marketers can do to prepare for an email implementation

18. Mai 2012 11:30
Von ExactTarget: You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing...

Social Media»

Mashable – 4 Steps to Cultivating Online Trust

Mashable – 4 Steps to Cultivating Online Trust

18. Mai 2012 13:00
Von Mashable: Wendy Lea is the CEO of Get Satisfaction, a customer engagement platform powering 65,000+ customer communities to help build better relationships with their...

Mobile Marketing»

MediaPost – Mobile Ads Kick-Start 20% Of M-Commerce Activity

MediaPost – Mobile Ads Kick-Start 20% Of M-Commerce Activity

18. Mai 2012 12:30
Von MediaPost: About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad they saw,...

Aktuelle Beiträge

Mashable – 4 Steps to Cultivating Online Trust

Mashable – 4 Steps to Cultivating Online Trust

Von Mashable: Wendy Lea is the CEO of Get Satisfaction, a customer engagement platform powering 65,000+ customer communities to help build better relationships with their customers. Follow her @WendySLea. You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up [...]

MediaPost – Mobile Ads Kick-Start 20% Of M-Commerce Activity

MediaPost – Mobile Ads Kick-Start 20% Of M-Commerce Activity

Von MediaPost: About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad they saw, according to a new study commissioned by the Interactive Advertising Bureau. The research, conducted by On Device Research, involved asking a group of 260 mobile users to [...]

Mashable – Facebook Timeline: 9 Best Practices for Brands

Mashable – Facebook Timeline: 9 Best Practices for Brands

Von Mashable: The Modern Media Agency Series is presented by IDG. IDC Infographic: Big Data Market to Grow 40% Per Year. Technology vendors of all sizes across hardware, software, and services stand to gain in the explosion of big data spending over the next three years. IDC predicts Big Data will become a $17 billion [...]

ExactTarget – 5 tips marketers can do to prepare for an email implementation

ExactTarget – 5 tips marketers can do to prepare for an email implementation

Von ExactTarget: You are in the final stages of choosing ExactTarget as you new email service provider (ESP) and the realization that the task of either migrating your existing campaigns, or integrating a new ESP into your back-end system comes into focus. Whether you are using the services provided by ExactTarget or a consulting partner, [...]

HubSpot – Facebook Study Shows Brand-Related Posts Drive Highest Engagement

HubSpot – Facebook Study Shows Brand-Related Posts Drive Highest Engagement

Von HubSpot: What’s the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday, posting content about subjects related to your brand is your best bet. The study sought to identify how post topics relate to engagement, which can help marketers understand which of their content [...]

SocialMedia Examiner – 3 Steps to Determine if Social Local Mobile Is Right for Your Business

SocialMedia Examiner – 3 Steps to Determine if Social Local Mobile Is Right for Your Business

Von SocialMedia Examiner: There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn. The term is SoLoMo and it stands for “social, local and mobile.” What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses [...]

Schwerdt-Blog – Marketing goes mobile

Schwerdt-Blog – Marketing goes mobile

Von Schwerdt-Blog: In New York mangelt es wahrlich nicht an Marketingveranstaltungen. Die Advertising Week, die Social Media Week, die Internet Week und wie die Megaevents alle sonst noch heißen, bestimmen in regelmäßigen Abständen das Tagesgeschehen in der City. Wenn man den Worten von David Berkowitz Glauben schenken kann, wird all das bunte Treiben aber bald [...]

Forbes – Four Secrets To More Effective E-mail Marketing

Forbes – Four Secrets To More Effective E-mail Marketing

Von Forbes: Guest post written by Sam Cece. San Cece is CEO of StrongMail, a provider of e-mail marketing software. Most people today are dealing with information overload. In this era of smart phones, status updates, texting, Tweeting and everything in between, there are more messages coming at us than ever before, making it tough [...]

socialmediatoday – What is Branding (and How Does Your Business Do It?)

socialmediatoday – What is Branding (and How Does Your Business Do It?)

Von socialmediatoday: What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today’s digital world; and digital branding experiences is a recurring business. It never hurts to make a good impression, [...]

ENTREPRENEUR – Finding the Best Time to Post to Social Networks

ENTREPRENEUR – Finding the Best Time to Post to Social Networks

Von ENTREPRENEUR: Managing social media for your business can be a tricky endeavor. Which pictures should you share on Facebook? What industry news should you tweet about on Twitter? What topic should you blog about on Tumblr? And on top of knowing what to publish on which social network, another big question business owners struggle [...]